The Carling / Hotel Roosevelt: Deadly Fire, Tongue Sandwiches and Saturday Night Dances

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It was the deadliest single-building fire in the city’s history, day after the Gator Bowl. Now the Hotel Roosevelt bears its original name again, the Carling, a beautiful place to live and one of five highrises remaining from Jacksonville’s “Year of the Skyscraper,” 1926. Once you could get a tongue sandwich here for a quarter and a whiskey cobbler for 35 cents.