Tag Archives: Farris Bryant

When Jax Liquors Ruled Florida

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For half a century, Jax Liquors ruled Jacksonville, much of Florida as well. “I was afraid to stay small,” the kingpin said. Inversely proportional, his long rise spanned the decline of the Black neighborhood where he bought his first bars. The long arc of Jax Liquors’ success paralleled changes in American drinking habits, attitudes toward liquor and drunk driving laws. Even now, if you’ve lived long enough in Jacksonville, you might accidentally call ABC “Jax Liquors.”